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Restructuring / Turnaround Strategies Case Study
Case Title:
Wal-Mart in Germany (Revamp Strategies) - Part (B)
Publication Year : 2005
Authors: Rekha Ravindran. C., Bindu Kannan
Industry: Retailing
Region: Germany
Case Code: RTS0109B
Teaching Note: Not Available
Structured Assignment: Not Available
Abstract:
In 2005, Wal-Mart, the leading retailer of consumer goods and groceries worldwide reported a steady decline ever since its entry to Germany, way back in 1997. (The reasons behind the decline has been discussed in detail in Part (A) of this case.) Wal-Mart tried to revamp itself by the introduction of a series of initiatives, backing on which it planned to break-even in Germany by 2005. However, it was highly skeptical whether they would finally emerge as winners in Germany.
Pedagogical Objectives:
- Government regulations in German retail industry
- Reasons for decline of Wal-Mart in Germany
- Revamp strategies of Wal-Mart in Germany.
Keywords : Wal-Mart; Germany; Retail Industry of Germany; The Act against Restraints of Competition; Restructuring / Turnaround Strategies Case Study; The Commercial Asct; Euro; Singles' Shopping; German Management; Private lables; Smart Price; Hard discout stores; Aldi; Price cuts; Government regulations; Wertkauf; Interspar
